Are you looking to increase the impact of your social media strategy?

Let's look at a firm with four advisors, each of which posts one time per week.

Let's assume each advisor posts original content they created or their firm created, not content from other publications.

To achieve this, each advisor would only have to create one piece of content every four weeks. Each piece of content should be between 350-500 words. I would caution against going any higher than this on word count because, in my experience, readership falls off a cliff after 500 words.

Having four new pieces of content each month available will enable each advisor to post a different article each week for four weeks; the content they wrote, plus the three other pieces the other advisors in the office wrote.

Then, one advisor should post per day.

With this cadence, each advisor will post something new to their profile each week that is different from what the other advisors are posting that week. So no advisor will post the same content in a given week as the other advisors in the office, but each advisor will post all of the content over four weeks.

Below is a sample posting schedule for four weeks with four advisors.
As you can see, you can scale this up or down with how many advisors are in the office.

The 15-Minute Social Media Strategy. That works.

On the days that an advisor is not posting, that advisor should interact with the other advisors' posts by commenting. They should also visit that advisor's profile page and the firm page. (If you can do this within the first 20 minutes of the advisor posting, it also helps with audience reach.)

And last, each advisor should be thoughtfully commenting and interacting with their network's posts. By commenting, you get your face, name, and title in front of your connections network; commenting is a great strategy to broaden your reach.

When you take this approach to social media, your post will spread across not only your network but also your connections network, theother advisors' in your office network, and your firm's network. (It will be mind-blowing the reach you will achieve.)

All of this should take 15 minutes.

In Summary:

Create one piece of content a month per advisor
Post one piece of content per week per advisor
Comment and like the advisors in your firm's content
Visit the profile page of the advisor whose article you are commenting on
Thoughtfully comment on your networks post(s)

I coach Financial Advisors on:

Filling the funnel through Client and COI referrals
Their sales process, the questions they ask, and the ‘pitch’ they make
Communicating investment concepts and answering client questions
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