I have sent a handful of these videos to people over the past couple of weeks via e-mail, and over half of the time, I have gotten a reply back saying,
”I LOVE THIS!“
I am using VidYard, but several other video platforms allow you to record short videos that can be embedded into e-mails, social media, or even your newsletter.
Using video as a follow-up moves from the impersonal of just words on a screen and makes it a warm touch.
1. They can see your face
2. They can see your smile
3. They can hear your voice
4. They can feel your energy/warmth
I coach Financial Advisors on:
Filling the funnel through Client and COI referrals
Their sales process, the questions they ask, and the ‘pitch’ they make
Communicating investment concepts and answering client questions
Video is the new e-mail follow-up
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