What is more effective? Google Adwords or Coffee?

What if you spend $100/month on a Google AdWords campaign? 

(This is tiny, btw.)

I mean, why wouldn't you?

• It is easy

• Your name will be in front of 1,000's of people

• It runs itself

• You only pay for the clicks you get

• You set your budget

• The list goes on and on

But what has been your ROI on Google AdWords?

For most firms, it is only meeting their expectations if they are spending $1,000's per month and have a dedicated team/person.
 

What if, instead, you take a client to get coffee? 
 

A cup of coffee is $4 + $1 tip = $5 per cup multiplied by 2 = $10
 

So in this hypothetical, you would spend $100/month on meeting with clients for a cup of coffee; that would be coffee with 10 clients, which is the same amount as your Google AdWords budget.
 

What do you expect the ROI on this coffee campaign to be?
 

Is it worth it to find out?
 

I coach Financial Advisors on:

1. Filling the funnel through Client and COI referrals

2. Their sales process, the questions they ask, and the ‘pitch’ they make

3. Communicating investment concepts and answering client questions

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